A recent episode of the CBC's "The Age of Persuasion," (an excellent show dealing with the world of advertising, hosted by advertising guru Terry O'Reilly) had a look at the intersection of church and marketing.

The episode, "Selling God," examines current statistics on faith, the recent atheist bus ads, churches' ability to respond to changing market demands and the idea of advertising churches rather than God.

From the site: "Terry O’Reilly marches you boldly where the angels of marketing fear to tread: he looks at the delicate, always-controversial relationship between faith and advertising. He’ll look into the controversy surrounding recent bus ads, which read 'There Probably Is No God. So Stop Worrying and Enjoy Your Life.' And he’ll explain why not all people of faith embrace the marketing tactics popular in some of today’s churches."

Take a listen here.

(h/t churchmarketingsucks.com)