Picture yourself re-experiencing the fabulous meals you’ve eaten, the exotic lands you’ve visited, the epic raves you cannot recall attending. Conversely, visualize yourself making amends for your life’s imperfect moments – the time you made a pass at your wife’s sister and got caught, or the night driving home from the pub when you accidentally ran over your neighbour’s shihtzu, or that scathing company-wide email you fired off in a huff one fateful day, back when your career was still on track. And think about all the do overs you would suggest to others.

 Do Over Day is a new 'special occasion'.