ruggedscotsman's picture

ruggedscotsman

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Marketing Jesus

i have recently seen a number of 'Jesus' products that seem to almost poke fun at traditional christian values. Buddy Jesus action figures, Jesus is my homeboy Tshirts, and the Jesus bobble head giving the thumbs up... how do you think society would react if the same marketing approach was used on the spiritual figures of other cultures, such as Jewish or Muslim groups?

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RevJamesMurray's picture

RevJamesMurray

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Given the Muslim reaction to the Danish cartoons and their religion's prohibition on graven images, probably not a smart move to market a bobblehead Mohammed.

I do have on my bookshelf a Moses action figure complete with removable ten commandments and a shepherd's staff.

We live in an irreverant culture. Bobblehead Jesus and action figure Moses shows these figures are relevant to the culture. In this age, relevance is more important than reverence. A lot of false piety is used to keep Jesus and Moses and what they stand for from having an actual impact on how our lives are lived.

MikePaterson's picture

MikePaterson

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Playful images of Jesus? I don't see the problem.

The imagery that bothers me is the representation of Jesus as a narrow-minded, hate and fear-driven, conceited, spiteful, hypocritical, bigoted ass.

That's coming from fundamentalist "Christians" giving an airing to their own sexual, social and cultural phobias.

Teasing, satirical images of the Prince of Peace are far more in keeping with the spirit of healthy, humble Christianirty.

Birthstone's picture

Birthstone

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So much in this world is cynical or satirical & even just informal, but I think it allows people to get over the "joke" and then actually look at the substance. Other posts on here about South Park or shows like Star Trek or how about Royal Canadian Air Farce - it invites everyone to share a laugh or be shocked, and then look at the real issue.
When everything is kept formal and humourless, many just tune out. Or they feel disconnected because we're actually very aware of the joke and want it labelled.

I think the Wondercafe marketing worked because of that - the generation it is designed for was refreshed to laugh, gasp and see through it. Many of the older generation can't imagine that the joke was anything deeper than disdain.

We may be more accustomed to it in our western culture and that is why it is accepted better than Muslim satire or other.

BShater's picture

BShater

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MP
"The imagery that bothers me is the representation of Jesus as a narrow-minded, hate and fear-driven, conceited, spiteful, hypocritical, bigoted ass."

What on earth are you talking about????????????

I think a bobble headed Jesus or any other biblical figure is great, it's not irreverent just puts him in our daily lives.

scifi_queen's picture

scifi_queen

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I hate the marketing of Jesus and it is not something he would have wanted.

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