The "New" usually just means new packaging or it can mean a new variety of something. The "Improved" part can either be just a meaningless marking slogan or it can mean that something actually was improved. Back when many cleaning and bathroom products were transitioning from glass to plastic packaging, the "New" and "Improved" labels were frequently used.

Plastic shampoo bottles were definite improvements over glass shampoo bottles. People used to have cast iron bathtubs or ceramic tile showers. Glass shampoo bottles would generally break if they were dropped into the tub or shower and people would frequently cut their feet.

I have seen a few products actually improve over the years, generally the result of a new technology or sometimes when an old product is competing against an actually newer product that uses a better technology. One product that has been constantly improving are flashlight batteries.

Congrats VBC, you have broken the first chain in the trap of advertising. You're thinking for yourself..

Please remember to lock your doors. Now that you've discovered one of their secrets, Wall street will be gunning for you.

That's reassuring lol

student teacher. that one has always gotten me. or guest host. talk about an oxymoron there.

Contradictions are crazy!

My favorite oxymoron was always "job satisfaction."

When I was a kid, there were soap operas on in the afternoon. (I guess there still are.) I remember well that most bragged that their laundry soaps contained no "harsh" detergents. I guess detergents aren't harsh any more because those same companies now sell them with glee.

Then there was the soap that was said to be 99 and 44//100 percent pure. Pure what? Well, pure soap, I guess. and what is pure soap? who knows?

Then there were the piston rings for a car - perfect circle pison rings. Well, if it isn't perfect, it isn't a circle, is it?

In the early days, tehre was a blessed moment when a kid took raisin bran to court on the charge there were not two scoops of raisin in a box of raisin bran. turned out it was closer to two spoons.

But sometimes it's good. My first job was delivering mail in the head office of Bell tel. I was a "junior excecutive".

graeme

My favourite example of silly/subversive advertising was for Colgate toothpaste a while back:

Colgate Toothpaste: Now With EFP!

"EFP" was marketed as a new breakthrough in "toothpaste science". Sounded like some miracle toothpaste substance! Do you know what it stood for? Extra Fluoride Protection.

Inky and Binky: We are Inky and Binky.

Inky: I'm Binky and I...

Binky: No you are not, I'm Binky you idiot!

Inky and Binky: Well, we like a "free gift" so one of us
gets the "free" and the other the "gift".

Binky: Right on Binky!

Inky: I'm Inky you idiot!

how about divorce court????

Inky and Binky Divorce? We are hopelessly in love!

Inky: Isn't that true Inky?

Binky: Do you want another fight? Huh?

There's another one: free gift. Aren't gifts usually free?

Inky and Binky: Lets order a pizza-pizza to eat-eat!

Inky and Binky: Pizza for each of us! And no fighting!

indeed.

and 'political party'... talk about yer boring parties....

Where's EZ Answer squirrel when you need him? Is he on vacation in Cuba? Or just hiding his nuts?