wow, that is one ugly logo for 80k

how does grand to great seem like a suitable expression?

I always thought of Brantford as the telephone city.

Every municipality seems to be going from complex to simple logos, but this one is....umm....bad. I'm going to go with "bad."

That must be what the "B" stands for.

Well played.

My reaction is rather like the others. My employer's graphic designer could likely do a better logo in less time and she isn't paid anywhere near that much. Once again, bureaucracy has likely trumped common sense. And the saddest part? They will likely spend more to get a better one done once sense does sink in.

That said, I'm not sure Brantford is really that much worse off than other communities. London has been guilty of some bad and bizarre decisions in recent years, too.

Mendalla

So how would Toronto re-brand itself: The city where the impossible is possible?

Our King Township recently went from this:

to this:

To me, it seems more like a stylized "X-ING" OR "CROSSING" sign, but I'm artistically impaired. I'm scared to know how much the redesign cost. Despite being one of the more wealthy areas in the province, our township is seriously in the red. And, we don't even have a public indoor pool. We built a rec centre, seriously thought that somebody would pay real money for naming rights, and nobody did, so the contractor who built it gave them a small discount and now it's the Trisan Centre. After all that, I'm sure this was just as ridiculous as Brantford's blunder, though, in fairness, our earlier logo sucked even worse.

looks like you smoke pot. (or some such item with teh green leaves)

lol, you're right, it does look like that. I thought the potheads were in Caledon?

Here's some samples of modern logos.

I guess we gotta go with the flow Rev. John. .....history is out.

Cost of some famous company design logos

Just wait until the Liberals form our next goverment. They'll replace the red maple leaf in the Canadian flag with a green marihuana leaf.

Talk about Canada re-branding itself: Going green and liberal—and to pot.